You might have seen this ad running if you have been watching college football the past couple of days. It is this subtle “G” TV ad featuring various pro athletes and is the kick-off to Gatorade’s new campaign. L'il Wayne is the narrator of this ad as Gatorade will push their new branding with an emphasis on attitude, hustle and choice, sound familiar?

If you are a little confused about the whole "G" thang, Gatorade is trying to take a page out of new heavyweight Vitaminwater's approach to names such as  defense, focus, balance, essential, energy, relaxed, among others. Here are the changes Gatorade has buckled to for the new year.

Gatorade Fierce now equals Bring It
Gatorade X-Factor now equals Be Tough
Gatorade AM is Shine On
Gatorade Rain is No Excuses