Here we have a sentence about Ferrari chairman Luca Di Montezemolo parading Ferrari F1 drivers Felipe Massa and Fernando Alonso around the track at the Ferrari World Finals in Valencia, Spain, in a pristine Ferrari California, that uses the word Ferrari so much that it’s starting to lose all meaning. Perhaps that’s what was distracting Montezemolo when—in this clip from TopSpeed, via With Leather—for some unimaginable reason, he decided it would be a good idea to drive into a gravel pit next to the track. Whoops!